We collect personally identifiable and transactional information provided by customers and site visitors that purchase products from our site. This information includes contact information, shipping information, credit cardholder name, and card number/expiration date. We may also retain the content of the communications with our customer service or sales representatives. We also automatically collect data pertaining to each site visitor, including but not limited to, the IP address, tracking codes, the domain name, the web page, the length of time spent and the pages accessed while visiting this Site. This may also include location information for mobile applications.